LOISIDA
“We wanted to channel our energy and the way we see the world.”
What is one of the most challenging obstacles you’ve encountered while starting up your brand?
One of the most challenging experiences we’ve come across is finding and building a team. More importantly, someone you can trust.
What has been your inspiration while creating this collection?
As individuals we are bright and we are optimistic. We have always brought light and creative energy around us. Also, we watched a film from the 1970s, which featured housewives that acted like robots and learned to break free. That’s how we want everyone to view this. As a turning point, it’s revolutionary.
If you can describe the collection in one word, what would it be?
Effervescence
